Search Engine Optimization Primer describes for the layman the numerous techniques and requirements to make a Web website “seek engine friendly.”
What is the factor in spending time and money building a Web website if no person can discover it doing a easy seek the use of Google, Yahoo!, MSN, or any quantity of other engines like google?
With Internet searches quickly changing conventional techniques of locating services and products (like the Yellow Pages), companies nowadays should make certain that their Web keep front is as visible as possible to capacity clients or customers.
Read directly to find out how you could ensure that your Web website online is optimized for nowadays’s serps!
A Definition
Search Engine Optimization (SEO) is a complex topic with a fairly simple definition: search engine marketing is the technology and art of designing a Web website and its content in this kind of manner as to present every Web website web page the first-class hazard of being listed and notably ranked by way of search engines. I describe it as each a technology and art.
The Science of search engine marketing
Like technological know-how, particular, recognised layout strategies can be used (or not) with the aid of Web designers to enhance a seek engine’s ability to “read” the content of a Web web page and its pages. Wonderful and complicated Web sites can without problems be created without the usage of any search engine marketing strategies, or by way of using strategies that without delay intervene with a seek engine’s capability to “study” the content of a domain. If you need to decide whether or not your Web site has a combating chance of being fairly indexed by means of a seek engine, you want to be aware of those recognised and non-mysterious strategies.
The Art of SEO
Like an artwork, scientific techniques need to be hired in connection with a Web site’s cause, target audience, message, aesthetics, and contents. The “appearance and sense” of a Web web page may be essential, and a balance need to once in a while be struck between the creative features of the Web website online and its adherence to look engine necessities. Many “inventive” design factors honestly interfere with or limit a search engine from reading a site. For instance, a famous layout element used these days, Flash films, is invisible to search engines. If your Web web page is created with Flash, you can overlook about getting observed through serps for the simple cause that Flash isn't text, and search engines like google feed off of content material, no longer pix, photos, or Flash films. It is vital to realize that any words contained inside a Flash move, photo, or graphic is invisible to search engines like google and yahoo. Just due to the fact you can see words displayed on your Web website online doesn’t imply that a seek engine can.
The Flash movie that serves as my Web web page’s banner affords a terrific example of “invisible phrases.” Although the site visitor sees the following in the banner,
the hunt engine sees none of these words. Why? Because the words are absolutely part of a Flash movie. If you are to look at the underlying Web page code, you will now not find this specific series of phrases; you will handiest find a reference to the Flash film that tasks the phrases on the Flash film display screen. It’s the projection of the words this is visible to you and me. Since search engines like google and yahoo cannot see what films, portraits or pix contain, any words they incorporate are invisible. This is an important lesson to analyze and apprehend.
The Importance of Textual Content
Rich, pertinent, textual content is red meat to a seek engine. Period. If your Web web page does not contain top, stable textual content describing your merchandise, offerings or services, then your wish of receiving a herbal excessive listing – for vital seek terms – in the most critical engines like google is nil. Textual content is the muse upon which all different Web design techniques ought to construct in case you need a very good hazard to certainly be indexed excessive with the aid of search engines like Google, Yahoo! Or MSN. That is, until you want to pay for web page 1 or web page 2 listings via doubtlessly steeply-priced pay-in step with-click on commercials or sponsorships.
Textual Content Defined
Let me be clean by using what I suggest through textual content. Textual content way letters, phrases, phrases, sentences and paragraphs that can be “read” by means of a seek engine’s robotic software referred to as a “spider.” It is the hunt engine’s spider that “reads” your Web pages. If the spider can not see something, it doesn’t exist as far because the search engine is concerned. Search engine readable text won't be visible to you, but it's far seen to engines like google if the text is blanketed as part of the Web web page’s underlying code. More approximately that later.
Search engine spiders do no longer “see” what you spot while viewing a Web website. You may also see pretty snap shots, images, text, movies, and animations. The spider might also see – nothing! – as a minimum not anything that it is able to search and index.
Search engines see the special code in the back of the Web website online, now not what is displayed on your browser window.