Since search engines like Google were invented, there has been a consistent face to face between the quest engine set of rules writers and webmasters. Every time the algorithms changed the site owners tried to outwit them. The net is full of conflicting search engine optimization recommendation on the way to attain top rankings. This article hopes to resolve a number of confusion.
In the start, it becomes sufficient to have an ok amount of key phrases to your internet site in order to rank especially in the search engines like google. This caused keyword spamming, a practice which nevertheless maintains nowadays amongst green webmasters.
Then alongside got here Google and the purpose posts shifted. Google positioned greater emphasis on website linking, Their thought became simple - if one internet site had a link to some other website, then it becomes as if the first internet site become placing a vote of self-belief for the second internet site's content and consequently the second internet site need to be useful and applicable to the readers of the primary website. Thus the Google Page Rank become invented.
Soon the site owners and internet marketers set to work. This noticed the emergence of hyperlink forms and reciprocal linking web sites. Internet marketers declared that the more hyperlinks that regarded to your website, the better it'd rank in Google. Suddenly link pages from websites started out to run into a couple of pages because the race turned into on to change links with whoever would agree. Some web sites commenced having thousands of links point to their sites and commenced rising within the search engine scores.
Of course, the sport of cat and mouse with Google persevered because the seek engine massive another time modified its algorithms.
It is now broadly typical that preceding linking strategies are failing due to what Google now expects from links.
RELEVANCY
Google expects links on a site to be relevant to the readers of the authentic web site.
ONE WAY LINKS
Google offers far higher precedence to at least one-manner hyperlinks without a reciprocal hyperlink in go back.
ANCHOR TEXT
It is higher for the anchor text (the actual text that contains the link) to be key-word applicable to the content material and also to vary as several instances of the equal anchor textual content without variance can be interpreted as keyword spamming.
The importance placed on the above factors has all but removed the effectiveness of preceding linking techniques. Most hyperlinks on link page directories have been exchanged with any website online who might reciprocate. Therefore most of those websites had been now not relevant to the authentic web page.
The reciprocal linking approach additionally negates the one-manner linking desired by means of Google. Most link directories comprise the same anchor textual content in all links, as this anchor textual content turned into advertised at the "hyperlink to us" page.
Therefore Google now appears upon these reciprocal hyperlink directories as having no value. They do now not distribute web page rank and therefore do now not help the ranking of your website.
That is why I now describe article writing as the new search engine optimization Master Tool - please see Part II of this newsletter for the reasoning.